We design spaces with intention, shaping environments where every element feels considered and cohesive. Light, texture, and material come together to create an atmosphere that feels warm, layered, and quietly refined. Our work is meant to be experienced, inviting guests into a space that feels thoughtful and memorable.
Herella offers a full scope, design led approach through florals, day of details, and custom builds that work together to create cohesion . Each element is designed to support a singular vision. Through close collaboration, we translate ideas into tangible spaces that feel personal, elevated, and lasting.
Our services
work with us
We design and build refined, material driven environments for high end events, working as a creative partner to planners and individuals.
We shape spaces that reflect your vision and priorities
We are deeply invested in every phase of the process.
We define the visual direction and overseeing how each element is designed and produced. From concept through final execution. Designing and coordinating every detail and element. Layout, florals, linens, custom branding, and large scale builds are all designed in conversation with one another, ensuring the entire experience reads as a single, clear, and intentional vision.
Event Design
and Branding
01.
Where floral design favors intention over abundance.
Our floral work is rooted in intention rather than excess. We focus on form, texture, and movement, designing arrangements that support the larger creative vision instead of competing with it. Whether we are producing florals in house or collaborating with a client’s chosen florist, we work closely together to ensure every floral element feels considered, balanced, and fully integrated into the overall design.
Florals
02.
We design and produce the core visual moments of the event.
Our fabrication work brings the creative vision into a physical form. We design and build the elements that define the space. Our work spans every layer of the event, from artful seating charts, stage backdrops, and custom bar designs to refined custom designed paper goods like menus and place cards. Each piece created to support a clear, intentional experience.
Fabrication
03.
kind words from our clients
— Amy
Best decision of my entire wedding was hiring Herella! Jackie and Erica really took the time to go above and beyond to nail every detail down to literally every single detail was perfection. They really exceeded my high expectations. Weddings can be so redundant but they created such a unique and magical experience that was personalized to us and our guests noticed!!
Our guests noticed!
01
— Paulina
Herella made our wildest dreams come true! We were moved to tears seeing the MAGIC they created in the room! They brought our colorful + coastal vision to life and ran with it… exceeding every single expectation through breathtaking florals and decor styling. They were also a joy to work with throughout the entire planning process. Jackie and Erica put their entire hearts and souls into their work. I couldn’t recommend them enough! Work with them!
Pure magic!
02
The Herella team is so incredibly talented and helped exceed any vision we had for our wedding day. First, the florals were beyond gorgeous. The team completely nailed the color scheme and all of the types of flowers we had in. They were truly magical and we received so many compliments about how perfect they were. I absolutely LOVED my bouquet - it was perfection and will forever be my favorite arrangement. Jackie understood my vision and was so easy to work with as we finalized all the day of details they created for us. It was beautifully done and made such a difference in bringing it all together. Herella helped bring our vision to life while being organized, communicative, and transparent. They are so very talented and I cannot recommend them enough. I will forever be grateful to have had them for our day.
Beyond Gorgeous
03
— Audrey
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